Call it "creative philanthropy," call
it "cause-related marketing." Whatever you call
it, it's one of the strongest trends in corporate promotions
and giving, and child safety issues are near the top of the "cause" list.
safety promotions for children are among the most timely
in business today and have high perceived value with parents,
educators, law enforcement and communities.
Why not get behind this
worthy cause and benefit from this
Consider the Facts...
- Parent awareness of the need for personal safety education
and products for their children is a TOP-OF-MIND ISSUE.
- The children's personal safety market is poised for substantial
- Legislation designed to PREVENT child endangerment is
having enormous added impact.
Consider the Possibilities...
- You can be positioned to meet this growing demand.
- You can genuinely help children to grow up safe in an
exciting but increasingly dangerous world.
- You can offer unique premiums and incentives to encourage
renewability with existing customers.
- You can offer unique premiums and incentives to bring
new customers to your business.
Consider the Results...
- Increased store traffic and business with parents, grandparents,
- Increased loyalty by offering something truly valuable
- real personal safety for children.
- An improved public image in your town, county, state,
province or country.
- Free publicity in your market area, including multiplying
your media dollars.
- Increased effect of children "driving the sale."
- Distinguish yourself from your competition.
- Decrease the "commodity" perception of your
products and/or services.
Copyright 1994-2005 Yello Dyno, Inc. •
"Yello Dyno" and the Yello Dyno character are federally registered
trademarks of Yello Dyno, Inc.