Cause-Related Marketing

Call it "creative philanthropy," call it "cause-related marketing." Whatever you call it, it's one of the strongest trends in corporate promotions and giving, and child safety issues are near the top of the "cause" list.

Personal safety promotions for children are among the most timely in business today and have high perceived value with parents, educators, law enforcement and communities.

Why not get behind this worthy cause and benefit from this
long-term trend?

Consider the Facts...

• Parent awareness of the need for personal safety education and products for their children is a TOP-OF-MIND ISSUE.
• The children's personal safety market is poised for substantial growth.
• Legislation designed to PREVENT child endangerment is having enormous added impact.

Consider the Possibilities...

• You can be positioned to meet this growing demand.
• You can genuinely help children to grow up safe in an exciting but increasingly dangerous world.
• You can offer unique premiums and incentives to encourage renewability with existing customers.
• You can offer unique premiums and incentives to bring new customers to your business.

Consider the Results...

• Increased store traffic and business with parents, grandparents, and children.
• Increased loyalty by offering something truly valuable - real personal safety for children.
• An improved public image in your town, county, state, province or country.
• Free publicity in your market area, including multiplying your media dollars.
• Increased effect of children "driving the sale."
• Distinguish yourself from your competition.
• Decrease the "commodity" perception of your products and/or services.

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