Banks, large retailers, grocery stores, fast food chains, and convenience store chains are some of the industries that have already joined with Yello Dyno to bring their customers products to help keep children safe in today's exciting but challenging world. While these companies find "cause-related marketing" very satisfying, there are much more tangible benefits: increased business with existing customers, creating new customers, building customer loyalty, and creating long-lasting positive public images in their communities.

Take a few minutes to consider the following 12 reasons why a partnership with Yello Dyno could be the promotional opportunity you've been looking for. These are the right products for the right time.

If you'd like to discuss what could well be one of the most promising promotions for businesses today, let's talk. Together, we can discuss how you can both "give and get" from this important long-term child safety trend.

- Dennis Wagner, President, Yello Dyno, Inc.

Children's personal safety is one of the most timely issues of our day.

You can hardly pick up a newspaper or magazine, or turn on the TV or radio, without hearing stories about children being lost, missing, abducted, or abused. This increased media attention has created an explosion of interest in children's personal safety. Parents, grandparents, and guardians are deeply concerned about their children's safety in the new century - and they are demanding products and services that will protect their children from those who prey on them. What's more, many states, led by New York and California, are making child personal safety "the law." Many other states are already following this trend. This "legislative groundswell" will create new opportunities.

Personal safety for kids is a long-term trend.

Child personal safety offers a much more predictable, manageable, and secure platform for companies to build a promotional program than the "fads" associated with current movies, sports stars, or rock singers, etc. - which are often here today and gone tomorrow. At "premium and incentive trade shows" child safety promotions are of high interest. Most companies already know that the children's market is one of the hottest marketing opportunities available today. And the issue of children's safety is not going away. Experts predict that the child personal safety market will continue to grow.

Child safety is a socially responsible
community service.

Showing concern for society is a must for today's business. It is not an option. Today's customers have little use for companies who care only about profits. Businesses who show a true concern for the well being of their customers and communities will virtually guarantee lifelong customers from the families they help.

Child safety can offer profits, as well as an enhanced public image.

While there is often much value in investing in the intangible benefits of promotions, such as improved public image and being socially responsible, most companies who form cross-promotional partnerships with Yello Dyno also realize the tangible benefits of potential profits or, at the very least, self-liquidating promotions. This is due to the nature of our products and their price points. For example, by offering a special "safe kids" promotion, Long Island-based Waldbaum's increased traffic in its pharmacies and made a profit from the sale of Yello Dyno parent handbooks, children's music, and I.D. card kits. Along with generating local media attention, First Federal Bank in Connecticut opened many new savings accounts and increased deposits with a "Safe Money - Safe Kids" promotional event with Yello Dyno.

Yello Dyno offers opportunities today - and into the future.

Yello Dyno is dedicated to providing our customers with a steady stream of new, innovative, and high-quality child safety products developed to meet the needs of the corporate sponsor and today's families. What's more, annual renewal can be built into the program, because parents need to update their children's I.D. cards every year to keep them current. And it's a well-known axiom in the children's music industry that if parents like one of your CDs, they will buy every album you produce. You'll be able to bond your customers year after year, while offering them invaluable child safety tools for our modern times.

Yello Dyno offers you the RIGHT child I.D. products, and goes far beyond I.D.

Offering I.D. promotions are valuable for both you and your customers, but they do not really make a child safer. They are used in the recovery of a child - AFTER the fact. You can give your customers much more: the personal safety tools they need to assure safe children. They will never forget you for it. But even if you decide to offer only I.D., we offer an excellent range of child identification products, as well as our highly acclaimed prevention products. And remember, all I.D. products are not created equal. Learn the important reasons why our IMMEDIATE RESPONSE I.D. CARD is far more valuable than passport-style photo booklets, home records, videos, or fingerprints.

Yello Dyno promotions can be customized to fit your needs.

Yello Dyno is a well managed, lean, creative organization that can turn on a dime. Because of this we can make rapid changes to respond to different market conditions, yet we are also prepared to meet the quantity demands of large organizations. We can also customize our products for each company, if required. For example, for one bank we included its name on every child I.D. card made; for a convenience store chain we customized the children's safety music to include a mini parent book of safety tips; and for a large, packaged goods manufacturer we are planning a customized music cassette including an additional safety jingle with the company's mascot and mission. The customizing opportunities are as varied as the companies we partner with.

A Yello Dyno promotion is easy for you to administrate.

The Yello Dyno Program is "operationally easy." Most other child I.D. programs require companies to purchase special, often costly, equipment and to specially train their staffs. Our Y.D.I.D card kit gives parents everything they need to make a child I.D. card in the comfort and privacy of their own homes, and all of our other exciting products are sold ready-made and ready to use.

Yello Dyno's non-fearful, memory-enhancing approach will "hook your kids" on safety.

If you want a successful child safety promotion, it must be fun. We pioneered the non-fearful approach, and the cornerstone of this approach is the program's "entertainment" component. We have accomplished this with our children's safety education music, and with our children's safety champion character - Yello Dyno. Much of children's music today is poorly produced, boring, and/or talks down to kids. Can't Fool Me! breaks through with award-winning artists and songwriter/producer David Ham, who has been nominated for nine Clio awards and presented with over 1,000 broadcast awards. Can't Fool Me! has made safety education easy, fun, and non-fearful. Do you want to see kids literally singing and dancing their way to safety in your store? Try in-store play. You'll be amazed.

Yello Dyno - the Children's Safety Champion...and yours.

Kids and parents love characters. Characters are also better for educational purposes. Celebrity endorsements are often unreliable and expensive, and companies can be damaged by "fallen angels." Celebrities are human. They often have substance abuse problems, get ill, or are perceived as hurting children. Additionally, "fad" characters come and go. They are wed to products that need to be marketed in unforgiving and narrow windows of time. This often leaves companies stranded with mountains of unsold merchandise. Yello Dyno is beyond these instabilities. He represents positive social values and dependability. Yello Dyno has been carefully designed by children, child professionals, and professional character designers. He is a rock solid character who delivers fun and unforgettable safety awareness to children. He will not fade with the next fad, and he will never let you down. Kids are safe with "That Purveyor of Protection, that foot stompin', tail thumpin' Safety Maven `O Soul ...YELLO DYNO!" And as a decision maker, you can be safe with him, too.

Yello Dyno will link your company to their web site.

Yello Dyno is on the cutting edge of on-line information services for child safety, making many aspects of children's personal safety education accessible to parents, educators, and industry professionals. The site includes streaming audio and video, as well as other outstanding resources. We offer valuable links to corporations who sponsor our activities or offer our products. If you haven't already, take a look through our site.

Yello Dyno's credibility and experience will assure you of a successful promotion.

Yello Dyno, having defined the "personal safety" category for children, has firmly established itself as the leading provider of non-fearful personal safety education products in North America. Our team has already helped over three million children to be safer. Yello Dyno's leadership is marked by an outstanding Advisory Board with some of today's most prestigious and influential child safety experts. This all adds up to the credibility, quality and experience you need to make the right choice and benefit from the results. Whether you want to differentiate yourself from your competition, decrease the "commodity" perception of your products, assure customer loyalty, attract new customers, or improve your public image, you have everything to gain from a cross-promotional partnership with Yello Dyno. It's a growing market, increasingly frequented by opportunists who come and go, so insist on the real thing - Yello Dyno, your Safety Champion.